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Sensorial experience, elevated
Rediscover our iconic GG fragrances
Sensorial experience, elevated
eCatalogueSkin careMake-upFragranceBath & BodyHairAccessoriesWellnessMenKids & Baby

We believe beauty is not only products, but also inspiration and growth. This is where we share facts, tips and how to’s to boost your confidence and help you stay on top of trends.

Health & Body
Find the best hairbrush for your hair type
Health & Body
How to get rid of dark circles under the eyes once and for all
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A different view on beauty
Because we are from Sweden we have a different – and holistic – view on beauty. It’s not only about how you look, but how you live, feel and act. To us beauty is a way of life: to be healthy, enjoy beautiful skin, express yourself and have fun. That’s beauty by Sweden – our way of helping you live a healthier, more beautiful life.
Our top brands
NovAgeWellness by OriflameTHE ONESwedish Spa
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The standards we live by

Since the very beginning, we have always considered nature to be an important part of how we do things and have built our reputation upon offering people safe, reliable products that respect our environment. Our commitment to develop beauty products you can believe in and trust is defined by our product standards.

Eco-ethical screeningNatural extractsNatural exfoliantsStrict European standardsNon-GMORigorous safety testing