How To Pick The Perfect Cleanser For Your Skin Type

Healthy-looking skin starts with proper cleansing. To help take the guesswork out of choosing the right cleanser, we’ve highlighted an assortment of our Optimals favourites. Now you can focus on their skin-loving benefits and rest assured your face will be pampered and prepped to your preference!

Cleansing is an act of care. And plays an important part in maintaining a healthy skin barrier because it creates a fresh base, preparing your skin to absorb the hard-working ingredients that follow. At the start of the day and at its end – cleansing is the gratifying first step to give your skin the goodness it deserves.

While cleansing serves a common purpose, not all cleansers are the same. And because no two of us are alike, no day identical to the next, our skin care styles and needs are diverse as well. Optimals features an assortment of cleansers and toners formulated with skin nutrients that deliver a bounty of benefits, so you can make cleansing personal and beneficial. Here’s how to find a cleanser that’s right for you:

If You’re Looking For Unclogging Pores
Are blemishes and blackheads a concern? Or maybe city life is stressing your skin and clogging your pores? Either way, these types of concerns call for a face wash with exfoliating abilities, to refresh and revitalise your skin.

Exfoliating increases cell turnover, helps unclog pores and rids skin of dirt and debris. If this sounds like something to suit your skin needs, try Optimals Urban Guard 3D Multifunctional Cleanser. This 3-in-1 multipurpose product works as a cleanser, a scrub and a mask. It’s formulated with salicylic acid to give skin a deep and gentle cleanse, plus natural exfoliating ingredients like Blueberry Crush which help to remove impurities and revitalise dull skin.

Key benefits: gently exfoliates impurities, deeply cleanses pores and revitalises skin
Texture feels: creamy clay with natural exfoliating grains


If You’re Looking For Deep-Cleansing
Looking for a cleanser that goes deep to remove dirt, impurities, and even makeup, but won’t leave your skin feeling like sandpaper afterwards? A foaming cleanser may be your best bet. Particularly if you have combination skin that feels oily some days and dry others.

A foamy face wash works well for skin even when dry and oily at the same time – a common offence of the T-zone (your forehead, nose or chin), where excess sebum and daily grime like to settle.

This is where Optimals Deep Cleansing Gel can help. This gel-to-foam cleanser contains oil-releasing beads that help to leave skin feeling refreshed, but not dry, and contains skin nutrients that include fruit acids + vitamin C from strawberry to help smooth and clarify skin. Another perk? Vitamin C is a well-known ingredient with radiance-boosting benefits.

Key Benefits: deeply cleanses, leaves skin feeling refreshed, not dry
Texture feels:gel-like, and turns to foam in water


If You’re Looking For Softening
Do you daydream about having a soft, smooth, clarified complexion? But your reality is dry skin, that’s sometimes flaky or itchy? You’ll want to swap out a soap or foam cleanser for a creamy or milky texture. We recommend Optimals Clarifying Creamy Cleanser, formulated with flavonoids from Wild Pansy to help soothe and calm skin. And it features a luxuriously smooth texture that works to soften and clarify dull skin, making it ideal for ageing skin or if hyperpigmentation is a concern.

Key benefits: clarifies dull skin to reveal a more even and radiant tone
Texture feels: silky, smooth

If You’re Looking For Moisturising
For dehydrated skin, the problem is water retention. If you’re experiencing dryness and dullness what your skin needs is lots of hydration and moisture. In this case, we recommend adding an extra step, just after you cleanse. Try complementing your cleanser with a skin-conditioning toner. Optimals Comforting Facial Toner is formulated with vitamins B3 and B5 from Oats which are famous for their moisturising abilities – and work well with all skin types.

Key benefits: soothes, softens, balances skin’s hydration levels, nourishes and tones newly cleansed skin
Texture feels: weightless, refreshing

If You’re After A Leave-On Solution
Like the idea of a no-rub, no-rinse format? Then you’ll love Optimals Soothing Micellar Cleansing Water. It’s an easy and effective way to wash your face, with 3-in-1 benefits that include removing makeup while soothing and hydrating your skin. This leave-on formula is alcohol-free and gentle enough to use on your entire face, including eyes and lips. It includes Ursolic Acid from Heather with comforting and soothing benefits. And works well with all skin types, making it a great cleanser for just about anyone. To use, simply douse a cotton pad with the cleansing water and gentle run all over your face.

Key benefits: gently cleanses and removes makeup, plus soothes and moisturises skin
Texture feels: weightless, refreshing