We’re talking targeted treatments! Here’s how to incorporate them into your routine

Have you ever felt like your skin care routine wasn’t quite cutting it? We’ve all been there. But it’s no reason to toss your routine out the window! Our skin faces special challenges every now and then, and such challenges call for additional specialist expertise – in the form of targeted treatments. Read on to learn more about how these treatments featuring potent actives can work to target your personal skin concerns, and how you can incorporate them into your skin care routine!


So, what exactly are targeted treatments and why do I need them?
Great question. After all, when you’ve invested so much time and effort into curating your perfect skin care routine, why would you ever need anything else? The thing is, our skin and its needs are constantly evolving, based on things like hormones, stress (this is a big one!), diet, sleep (or lack thereof), pollution, and so many other factors – all of which can contribute to changes in the look and feel of your skin. This means that no matter how dedicated you are to your routine, or how fancy your skin care products are, sometimes your skin needs some extra attention. Targeted treatments are highly concentrated formulas featuring potent active ingredients that are specifically developed to address specific skin concerns.

What kinds of skin concerns do these treatments target?
From hyperpigmentation to blemishes to wrinkles, there’s a whole world of potent actives out there waiting to address your skin concerns. For example, our NovAge Proceuticals range was inspired by professional, A-grade treatments, and specifically designed to offer intensive, precision solutions for a wide range of skin concerns – for visible, proven results. You can rest assured that each treatment is developed to safely and effectively address your personal skin challenges and bring your dream complexion back within reach. It’s pretty much like being in the hands of a dermatology professional, but from the comfort of your own bathroom! Featuring:

10% Vitamin C Solution: An intensive 4-week anti-hyperpigmentation regime developed with fresh mix, potent vitamin C solution that drastically reduces hyperpigmentation – for a radiant, more even skin tone. Retinol Power Drops: An intensive treatment formulated with encapsulated retinol, a powerful anti-ageing active, that works to reduce the appearance of fine lines and wrinkles – for a plump, healthy, youthful-looking complexion. AHA 6% Peel Solution: A chemical peel solution that exfoliates dead, dry skin cells away from the skin’s surface to effectively speed up the skin cellular renewal process. For smoother, radiant, healthier-looking skin. Instant Peptide Ampoules: A one-week intensive targeted formulation featuring high-power actives specifically designed to internally boost collagen production and lift and firm the skin in just one week. Niacinamide & Cica Bio-Cellulose Sheet Mask: A concentrated, ultra-soothing and hydrating mask designed to restore glow to dull, dehydrated skin, leaving it resilient and healthy-looking from the first application.


How can I incorporate these treatments into my routine?
Most targeted treatments are designed to be easily integrated into your daily skin care routine, either temporarily as an intensive treatment, or more long-term, depending on the concern. The NovAge Proceuticals range is made up of stand-alone products featuring powerful actives, all of which can fit seamlessly into your usual NovAge skin care routine but are not necessarily meant to be used every day or long term. Here’s an example of how targeted treatments could fit into your regular NovAge routine:

In the morning:
1. Cleanse
2. Treatment (if your treatment is meant to be applied in the AM. Always read the instructions carefully!)
3. Eyes
4. Boost
5. Moisturise

In the evening:
1. Cleanse
2. Treatment (if your treatment is meant to be applied in the PM)
3. Eyes
4. Boost
5. Moisturise

Last but not least, here are a few tips to keep in mind when using targeted treatments:
• Certain types of actives (such as retinol, AHA, or Vitamin C) should be slowly integrated into your routine, especially if you have very dry or sensitive skin
• Some treatments contain actives that can be negatively impacted by sunlight or can make your skin more sensitive to sunlight. These should only be applied at night. In general, always apply SPF and limit sun exposure when using such treatments.
• Be careful when using multiple treatments at a time. Certain active ingredients (such as Retinol and Vitamin C) can clash with one another and cause skin irritation, so always read the instructions super carefully!

Ready to discover the power of targeted treatments? Click here to check out the NovAge Proceuticals range!