Knowing where and how to apply your perfume is not just tradition; it's science. Pulse points are areas on the body where blood vessels are closer to the skin's surface, emitting heat and intensifying the diffusion of fragrance. Common pulse points include the wrists, neck, behind the ears, and the inner elbows. Applying your perfume there allows the scent to mingle with your body's natural warmth, gradually releasing its fragrance over time. Also, avoid rubbing your wrists together after applying, as this can break down the fragrance molecules and diminish their staying power.

Enhance the longevity of your fragrance with a simple yet effective layering technique. Pair your favourite perfume with matching or complementary scented products like shower gels, body lotions, or creams from the same fragrance line. This layering creates a multi-dimensional scent profile that clings to your skin and clothing for an extended period – think of it as a primer for your perfume. Start with a scented shower gel or body wash, followed by a matching body cream, and finish by applying your perfume. Hydrated skin acts like a magnet for your chosen scent, ensuring it lasts longer and leaves a lasting impression. • Floral scent layering: Eclat Femme Weekend Eau de Toilette + Perfumed Body Cream • Fruity scent layering: Divine Exclusive Eau de Parfum + Perfumed Body Cream • Oriental scent layering: Amber Elixir Eau de Parfum + Perfumed Body Cream

Extend your aromatic aura by spritzing a touch of perfume onto clothes, scarves, or hairbrushes. Fabrics are excellent at holding scent molecules, creating a subtle yet enduring fragrance. A word of caution: delicate fabrics may require a patch test for compatibility. To be safe, do a quick spritz in front of you, followed by a walk-through to ensure even distribution and prevent your clothes from gripping too closely to the perfume. This creates a well-rounded, immersive fragrance experience that lingers throughout the day.

The way you store your perfume plays a crucial role in maintaining its freshness and potency. Exposure to light, heat, and air can accelerate the breakdown of fragrance molecules, leading to a shorter lifespan. To preserve your perfume, store it in a cool, dark place away from direct sunlight and heat sources. Additionally, keeping the bottle tightly sealed when not in use will prevent unnecessary evaporation and oxidation. Remember, the right storage is not just about preserving your perfume; it’s about ensuring each spritz carries the same captivating essence, day after day.