What makes Oriflame fragrances special

Published: 27/10/2025 | Author: Oriflame

A fragrance should do more than smell good, it should make you feel unforgettable. That’s why Oriflame fragrances, crafted by world-renowned perfumers with premium ingredients, deliver luxury quality and lasting impressions at a price you’ll love.

Oriflame fragrances are widely recognised for their high quality and value, earning prestigious international, industry, and influencer awards alike.

Crafted to the same exacting standards as fragrances offered by luxury brands – Oriflame fragrances feature the same richness, depth and artistry – yet at a price within reach.

In blind scent tests conducted in the UK in 2025, with bottles, names and prices hidden to focus on scent alone – 70% of the women preferred Oriflame fragrances to those of a famous brand that cost more than £200 a bottle.*

Based on UK sniff tests by LLH Research in 08/2025 with 240 women aged 20–50. Perfumes priced above £200/50 ml (manufacturer’s UK online retail prices; verified 01.09.2025).

So, why did the majority of women prefer Oriflame fragrances to high-priced perfumes that cost as much as five times more?

What’s the secret behind Oriflame fragrances’ popularity, quality, and value?

Crafted by world-renowned perfumers

For more than 55 years, Oriflame has partnered with some of the world’s most renowned perfumers, the same creative minds behind iconic luxury fragrances from other brands. These are industry legends such as Olivier Cresp, Nathalie Lorson, Fabrice Pellegrin, Emelie Coppermann, and Benoist Lapouza. Their artistry has shaped scents you may already know and love from prestigious brands, and now that same expertise is poured into Oriflame fragrances, without the luxury price tag.

Formulated with premium-quality raw ingredients

All Oriflame fragrances are formulated to meet strict European standards and crafted with sustainability in mind. Our master perfumers work with a broad palette of premium, ethically sourced natural ingredients, innovative synthetics, and when possible, upcycled materials. We use only natural-origin alcohol, derived from fermented grains – a sustainable, high-performing, and skin-friendly choice that underlines our commitment to both quality and responsibility.

Scents that last – and make a lasting impression

Forget about scents that disappear soon after you apply them – and expensive bottles that are empty before you know it. Oriflame fragrances are long-lasting, just like luxury-priced scents. • Giordani Gold Essenza lasts up to 8 hours
• All or Nothing Amplified lasts up to 10 hours
• Giordani Gold Essenza Supreme lasts up to 12 hours These fragrances stay strong and keep their character, without requiring you to reapply throughout the day. This means, you won’t need to replace bottles of your favourite scent often, which is a good investment of your money.

Artistic bottles

Our passion for fragrance extends all the way to our packaging and bottles. The bottles are designed with great care, adding an exciting visual element to elevate the scent – and resulting in a unique object, perfect when you’re giving a fragrance as a gift or displaying it on your dresser or vanity. Take Giordani Gold Essenza Parfum, for example: a sophisticated feminine scent housed in thick glass adorned with genuine 24-carat gold detailing. Or Whispers of Me Eau de Parfum, a subtle, sensual and feminine musk scent, encased in a tactile bottle that invites you to enjoy the soft-touch glass and sculptural cap with etched ripples. Both these bottles are designed to be as memorable as the fragrances they hold.

A broad fragrance range for every mood and occasion

What’s your mood today? Fresh and bright, sensual and warm, or elegant and timeless? Whatever the occasion, Oriflame has a fragrance to match. From everyday essentials to statement scents, you can curate a collection that reflects your unique personality and lifestyle.
Ready to find your favourite scent? Explore the full collection.

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What makes Oriflame fragrances special

Crafted by world-renowned perfumers

Formulated with premium-quality raw ingredients

Scents that last – and make a lasting impression

Artistic bottles

A broad fragrance range for every mood and occasion

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