The fairycore aesthetic we can’t get enough of

Published: 24/06/2025 | Author: Claire Allanson

It’s official: Fairycore is casting its spell across beauty right now. Serving up a touch of magic to your everyday, this TikTok trend is giving us major Nineties and early Y2K nostalgia – think iridescent makeup, dreamy perfumes and whimsical hairstyles. Here’s how to channel your inner fairy – no wings required.

Smell like a fairy

Nothing unlocks fantasy quite like fragrance – and Elvie Eau de Toilettes are literally your sign to live out your fairy fantasy! With their soft floral notes, mystical energy and jewel-like bottles, these dreamy perfumes transport you to an enchanted realm.

The latest Elvie scent, Midnight Magic – or as we like to call it, the forest fairy – is a bewitching bouquet of wildflowers and velvety forest berries. This isn’t your average floral – with violet tones and a darker, moonlit mysterious edge, it evokes midnight ambience that feels both hypnotic and whimsical.

Prefer your fantasy with a hint of daylight? Elvie’s original fairycore trendsetter is light and luminous, as delicate Lily of the Valley blooms entwine with an alchemy of soft musks. Like a water fairy in a bottle, and it’s been captivating dreamers since 2004.

Iridescent makeup

If fairycore had a makeup bag, it would shimmer. Like fairy-dust, think holographic eyes, dewy cheeks and glossed-up lips that catch the light just right.

For eyes that enchant, sweep a wash of shimmering sticks over eyelids – these colour-shifting hues of violet or green have a holographic finish that mimics dragonfly wings, taking your look to next-level fairy vibes. For a softer take, opt for a subtle glimmer of enchantment with these longwear liquid shadows that work for everyday. Pair it with a fairy lash flick of purple mascara to make eyes pop – it’s bold, unexpected and feels straight from the enchanted woods.

Keep skin sheer and luminous – adding an ethereal touch of liquid highlighter to cheekbones for that glass skin glow. Finish with a slick of lipgloss – one swipe and your pout glistens like morning dew.

Ethereal hairstyles

No fairy is complete without fluttering hair and a trail of magic – tousled waves laced with tiny braids and whimsical accessories complete the fairy transformation. These butterfly hair claws make it easy — first, smooth frizzy hair and add a touch of shine with a styling cream, then clip in delicate pastel hair claws to hold loose waves in half-up styles or add pearlised accents to your braids.
Don’t forget to layer your scent here, too — spritz Elvie perfume onto your hair for a dreamy fragrance trail as you move. It’s the kind of detail a modern-day fairy would never forget.

Fairycore is more than a look — it’s an invitation to daydream.

Make the magic real

The fairycore aesthetic is about creating your own kind of magic. Whether you’re floating through daily life in the city or just catching the morning light in your mirror, let your beauty ritual become a little spellbook. And remember: in this fantasy, you write the ending.

The fairycore aesthetic we can’t get enough of

Smell like a fairy

Iridescent makeup

Ethereal hairstyles

Fairycore is more than a look — it’s an invitation to daydream.

Make the magic real

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