Be unapologetically you.
The Stockholm woman takes risks to create the life she loves. She feels free to express herself for who she truly is, never afraid to show the authentic her and experiment with bold makeup looks. She’s fearless that way, and this courage enables her to be expressive, creative and individual. And when you’re true to yourself, it allows you to be genuinely happy. She’s BRAVE – that’s the Stockholm Way.
Amp up your personality. It’s magic.
Experiment with colour. Make bold moves.
Get the BRAVE look
It’s all about a pop of colour. Bright flashes of colour were seen all over the runways this season, so pick a shade and experiment with this bold trend. We chose a glistening mystic blue, intensified at the lashline and blended up into the socket. Pair it with a powerful mascara, and keep the skin perfected yet fresh to let the colour pop. Finish the look with a slick of bright nail polish.
Create your own reason to smile.
You’re THE ONE. Lead the way.