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Giordani Gold

Oriflame presents foundation with minerals from Mount Etna

The ancient Mount Etna, one of the world’s most active volcanoes, is famous all over the world for its striking dominance over the Sicilian landscape. However, the volcano holds a little known beauty secret. Drawing inspiration from the striking beauty and energy of the volcano, beauty company Oriflame has developed a foundation using minerals from the Mount Etna, harnessing the powerful properties of these volcanic minerals.

Long Wear Mineral Foundation SPF 15, the latest product to be released in the Giordani Gold line, takes both its inspiration and key ingredients from the sun soaked shores and elegant slopes of Mount Etna.

Volcanic eruptions that occurred thousands of years ago left volcanic ash that settled on the ground, changing it into nutrient-rich ash clay. Throughout the centuries, Romans have used the resulting mineral-infused clay to heal the skin.  By harnessing the benefits of these special minerals, Oriflame has developed Giordani Gold Long Wear Mineral Foundation.

The nutrient-rich volcanic minerals provide skin conditioning benefits which are not usually associated with long-lasting foundations and the exclusive use of these minerals differentiates Giordani Gold Long Wear Mineral Foundation from similar products on the market.

“We have formulated Giordani Gold Long Wear Mineral Foundation using the simple principles of inspiration from nature and the highest quality ingredients,” says Rachel Mallon, Senior Scientist for Oriflame.

“Sourcing carefully selected ingredients from around the world enables us to develop and produce the finest products based around the needs of our customers. Our customers can look forward to a long wear foundation which not only provides a flawless look along with stunning full coverage but also actively cares for and protects the skin,” says Rachel.

Giordani Gold Long Wear Mineral Foundation utilises bio active Volcanic Minerals to nourish the skin for optimised hydration. Volcanic Minerals also help produce a more radiant skintone, for a perfected yet fresh and youthful-looking complexion. Offering a luxuriously rich and creamy texture, our pigment blend creates impeccable, full coverage, to conceal imperfections while SPF 15 defends against signs of premature ageing.