TECH STORY - ULTRA FIX TECHNOLOGY NEW! Ultra Fix Technology locks in a higher- fix layer of colour onto the lips to ensure it stays put exactly where you left it. Clinically proven 99% FIXATION ∆ ON LIPS Solvent evaporates as ∆ you apply to create a Clinically Tested lightweight, matte film on the lips. Ultra intense Film Forming Net MATTE locks-down colour into place for better FINISH* transfer resistance and lasting wear. *Consumer Tested Soft Matte Powders Up-to deliver intense matte 8 finish. HOURS long lasting wear* *Consumer Tested Let dry for 10 minutes for best results. 3 BUT FIRST, LIPSTICK!