The beauty industry is a jungle where the survival of the well read applies. Do your homework, get to know the skin you are in and find your perfect skin care match! We will help you sort out what is true or false, burst the myth bubbles and guide you where to put your effort (and money!).
Read nowIt is not only your skin condition that matters in the search for that perfect skin care regime; your skin type matters as well. We asked our Skin Research Director Susanne Fabre to answer 6 of the most common questions regarding skin types.
Read nowNo matter what skin type you have, it will get dry on occasion. But that doesn’t mean that all skin types need the same solution to get back to tip-top shape. So, we asked our Skin Care Expert Melina Galeadi to share her best advice. Here they are!
Read nowWe’re sure you’ve heard about the importance of sunscreen, but how does it all relate to ultra violets and SPF? And what do you really need to know about protecting your skin from the sun? We turned to our Senior Technology Chemist, Clara Le Berre at Formulation Technology in R&D to give us the facts so that we can all stay sun smart this season!
Read nowHyperpigmentation, uneven skin tone, sun spots, age spots – there are many ways to describe the dark spots on your skin. But how do you address them? We consulted our Skin Care Expert Melina Galeadi to find out!
Read nowEvery day you’re exposed to environmental aggressors that affect your skin. But which are the most common ones? And how do you protect yourself from them? Keep reading to get the best tips from our Skin Care Expert Melina Galeadi!
Read nowSince the start, 50 years ago, we have been looking to Swedish nature for inspiration. With the re-launch of Optimals, we’re introducing a new anti-ageing range: Age Revive. It targets multiple signs of ageing with unique natural Swedish ingredients blends. Do you want to learn more? Check out this interview with our Skin Care Expert, Melina Galeadi.
Read nowApart from puberty, menopause is one of the most challenging times for your skin. But what actually happens and how can you counter the inevitable changes? We sat down with our Skin Care Expert Melina Galeadi to get the answers.
Read nowIf you’re a man who wants to continue looking fresh and youthful as the years roll, then investing in your skin for the long term is essential. Using drug store basics or your partner’s products every other day just won’t cut it. Male skin needs more and to really maximize your skins potential you need to adopt a daily high-performance skin care routine.
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