If you have oily skin, it can seem an impossible feat to navigate the skin care jungle in search of a cleansing routine that suits your needs. But imagine if we told you that oil cleansing is actually one of the most effective cleansing methods to attain a flawless complexion? Find out why this K-beauty skin care trend has taken the world by storm.
Read nowThe beauty industry is a jungle where the survival of the well read applies. Do your homework, get to know the skin you are in and find your perfect skin care match! We will help you sort out what is true or false, burst the myth bubbles and guide you where to put your effort (and money!).
Read nowNo matter what skin type you have, it will get dry on occasion. But that doesn’t mean that all skin types need the same solution to get back to tip-top shape. So, we asked our Skin Care Expert Melina Galeadi to share her best advice. Here they are!
Read nowHyperpigmentation, uneven skin tone, sun spots, age spots – there are many ways to describe the dark spots on your skin. But how do you address them? We consulted our Skin Care Expert Melina Galeadi to find out!
Read nowWe’re sure you’ve heard about the importance of sunscreen, but what do you really need to know about protecting your skin from the sun? We turned to our Senior Technology Chemist Clara Le Berre to give us the facts so that we can all stay sun smart this season!
Read nowSince the start, 50 years ago, we have been looking to Swedish nature for inspiration. With the re-launch of Optimals, we’re introducing a new anti-ageing range: Age Revive. It targets multiple signs of ageing with unique natural Swedish ingredients blends. Do you want to learn more? Check out this interview with our Skin Care Expert, Melina Galeadi.
Read nowEvery day you’re exposed to environmental aggressors that affect your skin. But which are the most common ones? And how do you protect yourself from them? Keep reading to get the best tips from our Skin Care Expert Melina Galeadi!
Read nowApart from puberty, menopause is one of the most challenging times for your skin. But what actually happens and how can you counter the inevitable changes? We sat down with our Skin Care Expert Melina Galeadi to get the answers.
Read nowWhy do we get acne as adults and what can we do to get rid of it? Read on to find out!
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