A different kind of company
Today Oriflame is present in over 60 markets with over 3 million independent Brand Partners who share, promote and sell our beauty and wellness products.
1967 - The first product range
Initially consisting of skin creams, lipstick and mascara—all the skin care products were based on herb and plant extracts from Sweden. Our founders insisted on not testing any products on animals – a pioneering thought at the time.
1970 - Innovative selling methods
Instead of at-home parties, we tried new ways and focused more on catalogue and one-to-one selling. In August 1970, we printed our very first Oriflame catalogue, with 1000 copies in total.
1970s - Tender Care launches
First sold as an eye cream, Tender Care soon became renowned for its fantastic soothing and moisturising properties on dry skin. It’s now our biggest seller, with over 40 million units sold!
1982 - London Stock Exchange
Oriflame is listed on the London Stock Exchange, the first foreign company to do so since World War II.
1997 - Oriflame.com launches
The first global website for Oriflame goes live.
1999 - World Childhood Foundation
Co-founded with Her Majesty Queen Silvia of Sweden, Oriflame works to raise awareness for the plight of marginalized children from around the world, especially of girls.
2008 - R&D Centre opens
The launch of our state-of-the-art Research and Development Centre includes a dedicated clinical testing suite, Oriderm, where our products can be tested on real people to obtain real results.
2009 - Skin Research Institute opens
Here in Stockholm, our leading experts begin work on skin research projects aimed at generating Oriflame’s next unique skin care innovation.
2011 - Ecobeauty launches
Pioneering, natural, ethical and environmentally respectful – Ecobeauty by Oriflame. When Ecobeauty first launched it was the first global cosmetics range to partner with four independent global organisations for sustainable and environmental responsibility – Fairtrade, Ecocert, the Vegan Society and Forest Stewardship Council (FSC).
2015 - NovAge launches
Our greatest skin care innovation to date features Aspartolift, a ground-breaking and patented technology that is clinically proven to restore skin elasticity.
2017 - 50th anniversary celebration
Oriflame celebrates 50 years as a company and starts looking forward to the next 50.