How to repurpose your beauty packaging

Learn how to reuse your beauty packaging and reduce your waste with these creative hacks.

There’s no escaping the fact that we live in a world where our consumption has become a problem. But the world is waking up! And designers are consciously creating products where the packaging has a reusable, practical function – either that, or they make it way too pretty to throw away.

So, if you’re like us and hoarding a collection of empty bottles and jars, get inspired with these creative hacks and learn how to upcycle your empties, while helping to reduce your waste at the same time.


The last spritz of your Signature Parfum isn’t where the journey ends for your beloved perfume. Consciously designed with a removable and reusable photo frame, repurposing your beauty packaging doesn’t get easier than this. Simply detach the real wooden frame from the bottle, and insert your favourite photos while elevating your interiors at the same time.

We know finding a Signature scent will see you collecting many of these frames, so why not stack and glue them together to create a photo wall. Try mixing up photos in both portrait and landscape formats, to create a cool polaroid style photo wall with lots of memories combined together.


We get it – it’s almost impossible to throw away such an iconic packaging as the eye-catching .SE Eau de Parfum bottles. Give second life to your perfume bottles by repurposing them as pretty little glass vases for wildflowers or single-cut stems. They brighten up your table while paying homage to your favourite scent – and the .SE bottles make this so easy, as they’ve been consciously designed with a screw top pump, so you can simply screw off the top and pop in flowers!

Keep the decorative caps – they’re perfect to use as a beautiful paper weight on your desk, or turn them into a statement door handle to pretty up your bedside drawer.


Hands up if you’re constantly searching the house for hair bands and bobby pins! We feel you. Make this time-wasting search a thing of the past by repurposing your empty body cream jars into handy storage containers. They’re big enough to store an array of hair accessories, plus you can use a variety of colours to sort out your collection. Organised bathroom cupboards, no more losing all your hair bands AND a crackdown on single-use packaging – it’s a win-win.

Scoop out all the body cream you can, them soak the jar and lid in warm dishwashing liquid to clean and remove the label. If the label is being super stubborn, use a little nail polish remover on a cotton pad to melt away any leftover sticky residue.

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