How do you prep your lips before applying lipstick? Most people would say: "I don't". But we want to argue that you should! It'll keep your lips healthy and make the colour last longer. This is the four-step ritual you need!
Read nowContouring your lips can make them look fuller and more defined. But what’s the best technique? Check out our step-by-step guide!
Read nowLet`s celebrate how brilliant it is to be a woman! Let`s be adventurous with life and turn a few heads! We dare you to wear a different shade of lipstick every day for a full workweek!
Read nowWant stand-out lips that demand attention? Then check out this short video tutorial for simple tricks to get the perfect pout!
Watch nowExpress yourself with bold statement lips! Here’s a quick tutorial on how to make a colourful two-toned lip and a trendy ombré lip with lip crayons.
Watch nowWhat’s your lipstick obsession? Whether it’s feeling creative, fun, bold or empowered we believe that makeup – especially lipstick – is all about expressing who you are. With our new range of lipstick shades from colour obsession we asked 7 women from our staff at the global Stockholm office to pick the one they obsess over and why – here are their answers.
Watch nowWe love lips balms! They keep our lips beautiful and happy. But what is it that makes us addicted to these little guys? Keep reading to find out.
Read nowOn an emotional level, your lipstick colour can dramatically affect how you feel about yourself, while on a practical level, it helps you express your feelings and send out your message to the world. Which colours make you look confident? Optimistic? Mysterious? Read and find out!
Read nowWomen are taking the globe by storm! All over the world women are expressing themselves in unique ways – in the digital realm and in the real world. Women are influencing the millennial market and asserting their dominance. It’s a brave new world, it’s a bold new woman. Are your lips ready to tag the world with your matte uniqueness?
Read now
