Our product philosophy


Vitamin C

Ascorbic acid or Vitamin C is a skin brightening powerhouse and one of the most researched, science-backed ingredients in skin care. As well as impressive skin brightening, it is a potent antioxidant. It is required for your skin to make collagen, itself a structural protein that supports skin, keeping it smooth and firm. Vitamin C boosts the production of skin lipids that are so essential for maintaining moisture levels, suppleness and for strengthening the barrier.

Key Benefits

  • Antioxidant: Mops up the damaging free radicals formed when your skin is exposed to stress. Helps prevent damage from external aggressors and improves skin after it has been impacted

  • Photo-ageing defender: Excellent at protecting against UV induced damage especially, which can cause lacklustre tone, wrinkles and uneven pigmentation

  • Amazing skin brightener: Vitamin C stops melanin (the skin’s pigment pigment) over-production before it starts, for an even, radiant tone

Ascorbic acid is the most biologically active form of Vitamin C, while some of its derivatives include ascorbyl glucoside and ascorbyl palmitate.

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