How do you prep your lips before applying lipstick? Most people would say: "I don't". But we want to argue that you should! It'll keep your lips healthy and make the colour last longer. This is the four-step ritual you need!
Read nowContouring your lips can make them look fuller and more defined. But what’s the best technique? Check out our step-by-step guide!
Read nowWhat’s your lipstick obsession? Whether it’s feeling creative, fun, bold or empowered we believe that makeup – especially lipstick – is all about expressing who you are. With our new range of lipstick shades from colour obsession we asked 7 women from our staff at the global Stockholm office to pick the one they obsess over and why – here are their answers.
Watch nowExpress yourself with bold statement lips! Here’s a quick tutorial on how to make a colourful two-toned lip and a trendy ombré lip with lip crayons.
Watch nowWant stand-out lips that demand attention? Then check out this short video tutorial for simple tricks to get the perfect pout!
Watch nowMicrotrends and the hottest styling ideas - let`s make the most of our wardrobes and our dear make-up bags!
Read nowScandi-cool is taking over the world. Everywhere you look, the Scandinavian way of living is catching on. First, it was “hygge” - he Danish philosophy of coziness and simply being. Now, it’s Sweden’s turn and the world’s getting turned on to the very Swedish concept of lagom. But what is lagom? And exactly what does it mean?
Read nowJust like haircuts, our brows can definitely be a personal statement. Whether you like yours bold, contoured or super defined, we’ve got the perfect guide on how to create different types of eyebrows and how to perfectly shape them.
Read nowWe love makeup and the ability it has to express who we are, but on some days, we just want to let our natural beauty shine through. Even though a little concealer goes a long way, there are other tricks to tweak your “no makeup look”. Here are our 5 best tips!
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