Ask the expert: Why do we need serums?

Published: 20/02/2024 | Author: Amanda Aleljung

Serums have quickly become it-products in the skincare world over the past years. Despite that, many of us are still unsure about what a serum is and what it actually does. To shed light on its incredible benefits, we turned to our Oriflame Skincare Expert Panel, seeking answers to some burning questions!

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What are serums?

Serums are skincare products with a high concentration of active ingredients such as antioxidants, acids, and vitamins. Their smaller molecule size allows them to penetrate deeper layers of the skin, promoting long term collagen production and optimal hydration. Lighter in texture than creams, serums deliver essential nutrients where they're needed most.

What are the benefits of using a serum?

Serums are formulated to target specific concerns that lay below the epidermis such as pigmentation, age spots, and deeper wrinkles. This product is an essential part of an anti-ageing skincare routine and there’re excellent clinical studies to prove their effectiveness.

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Can I use a serum to replace my day and night cream?

No, moisturisers and serums play distinct roles. Moisturisers are formulated to keep the skin hydrated by putting a protective barrier between the skin and outside factors, while serums penetrate deeply to deliver key ingredients. Each has a unique purpose, and excluding one deprives your skin of essential benefits. Here are some quick facts to help distinguish between the three:
• Serum: Lightweight, absorbs quickly, enhances day cream performance. • Day cream: Deeply moisturises, protects from UV radiation. • Night cream: Provides extra nourishment for overnight regeneration.

How should I use a serum?

Apply serum on a freshly cleansed face, massaging it into the face and neck. A single drop is enough as the formula is very concentrated. The serum spreads easily on the skin and absorbs very fast, leaving your skin ready to take on a day or night cream, depending on the time of day.

7 serums we recommend you try out

Novage+ Wrinkle Smooth Serum:
• Ideal for: Combatting fine lines and wrinkles.
• Key benefits: Smooths wrinkles, boosts collagen production, promotes a youthful complexion.
Waunt Go Glow Hydro Boost Serum:
• Ideal for: Intense hydration and a luminous glow.
• Key benefits: Provides deep hydration, revitalises the skin's natural glow.
Novage+ Bright Intense Serum:
• Ideal for: Dealing with pigmentation issues.
• Key benefits: Targets pigmentation irregularities, promotes an even and radiant complexion.
Optimals Hydra Radiance Serum:
• Ideal for: Enhancing skin radiance and vitality.
• Key benefits: Boosts hydration levels, revitalises dull skin, leaving it luminous and refreshed.
Novage+ Blemish + Age Defy Serum:
• Ideal for: Dealing with blemishes and signs of ageing.
• Key benefits: Combines anti-blemish and anti-ageing properties, maintaining a clear complexion.
Optimals Urban Guard 3D Essence Serum:
• Ideal for: Those exposed to environmental stressors.
• Key benefits: Shields the skin from urban pollutants, maintaining skin health in challenging environments.
Novage+ Lift + Firm Serum:
• Ideal for: Improving skin firmness.
• Key benefits: Lifts and firms the skin, redefines facial contours, combats sagging.
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Wrinkle Smooth Serum

Wrinkle Smooth Serum


Go Glow Hydro Boost Serum

Go Glow Hydro Boost Serum



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